Jeep Wrangler Climbs Up a Building in Times Square

The Tomb Raider game has been around for years. With the next PS4 version coming up, entitled “Rise of the Tomb Raider,” fans of the game will get a first-hand look at a new billboard in New York. Courtesy of the game’s publisher, Square Enix. This new billboard will feature a Jeep Wrangler hanging from the side of a building, and plenty of “fake” snow for the public below to set the adventurous scene. (the snow is environmentally safe of course). The whole affair was constructed and designed by Out of Home America Wilkins Media and Liquid Advertising. It’s pretty spectacular seeing a black Jeep Wrangler climbing up on an entirely vertical 64-foot billboard. You certainly can’t miss it. It appears the headlights are used to light up the signage better. It stands out in the heart of the city. It's just another way to show that Jeeps are everywhere, but sometimes you just have to look up. If you’re not familiar with the Tomb Raider game, it’s about Lara Croft, who finds lost treasures and artifacts. It’s an action game but is full of puzzles that previous tomb owners left behind, puzzles she has to solve to get to the prize. Sort of like Indiana Jones, but maybe a bit cooler. There were two movies made about Croft's adventures starring Angelina Jolie. The second film (Tomb Raider II, Lara Croft and the Cradle of Life) featured a custom modified 2003 Jeep Wrangler Rubicon. It was even offered as a package by Jeep but wasn’t exactly like the custom movie version. Lady Croft is from Great Britain, and in the first movie, she used a Landcover. But with the second film, she was in a Jeep. We guess an American version since the steering wheel is on the left side. So who’s seen the Jeep in New York? Instagram us a photo!