Jeep Wrangler in High Demand
Fiat Chrysler is continuing to look into ways to keep producing Jeep Wranglers
in Toledo, Ohio. Currently the demand is very high, and the current factor is building Jeeps seven days a week, Monday through Sunday, when it can. Last year alone, the Toldeo plant built around 236,000 Jeep Wranglers. While the workers are more flexible to meet the demands, the assembly plant itself isn't. The manufacturing facility is old, and was never designed to produce so many vehicles at the capacity it now has to deal with. This means the plant itself would have to incorporate new modified tooling to make the next generation of Jeep Wranglers. Which also means delays on the assembly line, maybe even momentary shutdowns. That's something Jeep can hardly afford since Wrangler sales are growing more and more every year, and the demand for the Wrangler JKs is already higher than they can be physically be produced. In the long run, it makes sense to keep the Wrangler being built in the USA. The Toledo workers already know how to build them, and that expertise is valuable. No one wants the Wranglers built everywhere else in the world but not in the U.S. We think that would drastically sour Jeep fans on owning one. No concrete decision has been made yet by Fiat-Chrysler. It doesn't matter how much everyone wants the deal to stay in Ohio, or how many incentives from the state and city governments are given, if it's not business viable (to try and keep the production of the Wrangler up with the demand in sales and keep Customers happy), it won't matter what is done. It's something to keep an eye on in the news. What's the future of the Jeep Wrangler in the U.S.? Can they keep up with the demand, production vs. sales?